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El. knyga: Screen to Screen Selling: How to Increase Sales, Productivity, and Customer Experience with the Latest Technology

3.73/5 (25 ratings by Goodreads)
  • Formatas: 256 pages
  • Išleidimo metai: 30-Oct-2015
  • Leidėjas: McGraw-Hill Professional
  • Kalba: eng
  • ISBN-13: 9780071848183
Kitos knygos pagal šią temą:
  • Formatas: 256 pages
  • Išleidimo metai: 30-Oct-2015
  • Leidėjas: McGraw-Hill Professional
  • Kalba: eng
  • ISBN-13: 9780071848183
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Screen to Screen Selling is one of the most powerful tools you will ever use.

Its on your desktop, your laptop, your tablet, and your smartphone. It puts face-to-face accessibility at your fingertips, delivers high impact at a low cost, and opens up a whole new world of sales possibilities. From remote business meetings to long-distance presentations to live customer feeds, screen-to-screen is where its at. And since it works on multiple platforms, its wherever you want to go.

Thats the power of Screen to Screen Selling, a game-changing step-by-step guide that shows you how to:





INCREASE SALES by reaching out to customers anywhere in the worldBOOST PRODUCTIVITY by making every meeting count, getting every worker on board, and keeping every customer engagedIMPROVE PERFORMANCE by using visual aids in your screen-to-screen meetings, presentations, and conversationsENHANCE CUSTOMER EXPERIENCE by delivering the kind of personal, one-on-one service they wont find anywhere else

Filled with money-saving tips, time-saving strategies, and practical tech-smart solutions to all your business needs, screen to screen selling is the perfect go-to guide for making person-to-person connections that really countand really pay off.

If the success of your business depends upon your ability to communicate, influence, persuade, or present ideas that solve problems, you need to harness the power of screen to screen technology to help you get the job donefaster, more efficiently, and more affordably. This essential users guide provides all the information you need to access and implement the best digital and online tools available for conducting remote meetings, sales presentations, training sessions, and much more.

Screen to Screen Selling will show you how to:





Boost sales, performance, and customer experiencewithout being physically presentChoose the right technology for the right job and the right budgetPrepare the best visuals for every transaction, every client, every time you connectFind the highest-rated apps, software, and online servicesat the lowest price possible Visually demonstrate value that only you can providein a way that makes you stand out from the competitionConduct meetings, train employees, coach teams, and give presentations that captivate audiencesand seal the deal every time

Jam-packed with field-tested strategies, user-friendly tips, and market-ready solutions, this comprehensive guide will help you reduce your costs, manage your time, expand your customer base, and run your meetings more efficientlyeven if you cant be there in person. Youll find revealing case studies of successful screen-to-screen sellers, as well as valuable presentation tools, security tips, and other online resources. As a bonus, the book includes a selection of links to screen-to-screen tutorials, webinars, checklists, and presentation slidesso you can access the information across multiple devices in multiple ways.

These simple but powerful techniques can be applied to virtually any industry. Even if your primary responsibility isnt sales, you can use this innovative technology to make better decisions, stronger connections, and more new contacts than ever before. Its the picture-perfect way to sell your vision. Coast to coast. Person to person. Screen to screen.

Doug Devitre is the founder of Doug Devitre International, Inc. He was inducted into the National Association of Realtors Business Specialties Hall of Fame, awarded Entrepreneur of the Year from University of Missouri-Columbia, and bestowed the top honor of Certified Speaking Professional Designation by the National Speakers Association.

 
Preface vii
Introduction: The Screen to Screen Selling Process xi
PART ONE Preparation
1(82)
Chapter 1 "I Can't Be There": The New Way to Sell Your Products and Services
3(20)
Chapter 2 Selling Isn't Telling: Problems with Most Sales Presentations
23(18)
Chapter 3 Tech Tune-Up: The Tools You Will Need for Screen to Screen Selling
41(18)
Chapter 4 Before the Appointment: How to Prepare Screen to Screen Conversations for Conversions
59(10)
Chapter 5 Provisioning and Positioning: What You Need to Get Ready for the Conversation
69(14)
PART TWO Conversation
83(74)
Chapter 6 It's Show Time! What to Say When the Customer Connects
85(10)
Chapter 7 Application Agility: The Skill Sets of Screen to Screen Selling
95(16)
Chapter 8 Conceptualizing the Sale: How to Paint the Picture Using Visual Conversations
111(14)
Chapter 9 Before the Finish Line: Do These Things Before You End the Conversation
125(12)
Chapter 10 Screen to Screen from Mobile: How to Initiate Screen to Screen Meetings from Anywhere
137(20)
PART THREE Follow-Up
157(128)
Chapter 11 Visual Summaries: How Visual Summaries Support the Decision-Making Process
159(16)
Chapter 12 Managing Risk: What Your Devices Alone Won't Teach You About Security
175(8)
Chapter 13 They Said Yes! How to Save Time and Money Filling Out Forms
183(14)
Chapter 14 Analyzing the Customer Experience: How to Make Customers Happier Because You Made It So Easy
197(18)
Chapter 15 Screen to Screen Culture: The Transformation from a Verbal to a Visual Environment
215(12)
Chapter 16 Screen to Screen Presentations: How to Engage Participants Face-to-Face
227(16)
Chapter 17 Screen to Screen Meetings: How to Influence Decisions During Live Meetings
243(12)
Chapter 18 Screen to Screen Webinars: How to Improve the Experience During Webinars in Order to Get Results
255(14)
Chapter 19 Screen to Screen Marketing: How to Create Growth Opportunities from Conversations
269(10)
Chapter 20 Massive Execution: How to Master Screen to Screen Selling One Click at a Time
279(6)
Index 285
Doug Devitre is the founder of Doug Devitre International, Inc. He was inducted into the National Association of Realtors Business Specialties Hall of Fame, awarded Entrepreneur of the Year from University of Missouri-Columbia, and bestowed the top honor of Certified Speaking Professional Designation by the National Speakers Association.