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El. knyga: Start with What Works

  • Formatas: EPUB+DRM
  • Išleidimo metai: 01-May-2021
  • Leidėjas: Pearson Business
  • Kalba: eng
  • ISBN-13: 9781292341101
  • Formatas: EPUB+DRM
  • Išleidimo metai: 01-May-2021
  • Leidėjas: Pearson Business
  • Kalba: eng
  • ISBN-13: 9781292341101

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Start with What Works helps you to create and lead new growth opportunities for your business using the resources you already have at hand. You’ll find out how to use the people, customers, relationships, intellectual property and know-how you have first, before making expensive and potentially risky investments.

Start with What Works helps you to create new growth opportunities using the resources you already have at hand. It sounds obvious but frequently, managers discount the value of their familiar resources, and instead, they look outside for something new. This can demotivate employees and be costly in terms of money and time.

It’s often a lot quicker, cheaper and safer to see your existing resources with fresh eyes. This book shows you how to recognise overlooked potential in existing resources, and how to flip the right switches to activate that potential.

Covering ten lessons you can use for a variety of situations, each will feature a case study and a new mindset to adopt. With practical tools and templates, each will trigger fruitful discussions and insights for your organisation.

You’ll learn how to apply them to the situations you face, so that you can identify new opportunities, and turn those opportunities into action.

Recenzijos

Rather than waiting for a magic bullet, make your organisation better, starting today. Andy helps you see the resources and talents you have already, but just haven't got around to using properly or fully enough. Even better, the process creates engagement and excitement among employees, because the process honours their expertise and abilities.' Rooney Anand, former CEO of Greene King Plc; Senior Independent Director, Morrisons plc

Leaders don't always realise how much untapped potential, strength and opportunity their organisation has. We've had great results from starting with what was already working. Andy's book will get you to see your business in a new light so that you can do that too.' Matthew Crummack, Group CEO, GoCo Group plc (GoCompare)   'Value resides in the mind of the customer. You won't understand it if you spend all your time in the office. You need a different perspective. This book will encourage you to get out and find one.' From the Foreword, by Rory Sutherland, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, and Vice-Chairman, Ogilvy Clear, actionable advice for any organisation seeking to grow or innovate. Before you start throwing money at the problem, unlock your hidden potential.' Michael Smets, Professor of Management, Said Business School, University of Oxford   The world needs inspired leaders who excel at finding and releasing potential. Andy's book   Start With What Works  is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.' Nancy MacKay, CEO and Founder, MacKay CEO Forums

Foreword xi
Rory Sutherland
Preface xv
Introduction xvii
1 Why Start with What Works?
1(18)
2 How We Miss Hidden Potential
19(14)
3 Principle One: Recombine Existing Elements So They Create More Value
33(20)
4 Principle Two: Escape from Fixed Purposes
53(20)
5 Principle Three: Reverse Engineer Yourself
73(20)
6 Principle Four: Let the World Teach You
93(16)
7 Principle Five: Watch What Actually Happens
109(16)
8 Principle Six: Find the Few Things That Really Make a Difference
125(20)
9 Principle Seven: Use Very Plain Words to Describe What You Want
145(14)
10 Principle Eight: Look Beyond `Us and Them'
159(18)
11 Principle Nine: Bring Customers Inside
177(14)
12 Principle Ten: Give Control to Get Control
191(16)
13 Getting Started, Releasing Change
207(20)
14 Epilogue: You Go First
227(14)
Further Resources 241(2)
Notes 243(6)
Index 249(12)
Acknowledgements 261(2)
About the Author 263(2)
Publisher's Acknowledgements 265
Andy Bass PhD helps leaders do better and faster work with resources they have already. He has been a consultant for over a decade and has worked internationally with some of the worlds top businesses including Deutsche Bank, Aon, LOreal and KPMG. He has also worked with leading business schools and associations, including Warwick, Aston and Strathclyde, and has a central position in the Aston Business School alumni association.