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El. knyga: Trend Management: How to Effectively Use Trend-Knowledge in Your Company

  • Formatas: PDF+DRM
  • Serija: Business Guides on the Go
  • Išleidimo metai: 18-Feb-2025
  • Leidėjas: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Kalba: eng
  • ISBN-13: 9783662707982
Kitos knygos pagal šią temą:
Trend Management: How to Effectively Use Trend-Knowledge in Your CompanyDidesnis paveikslėlis
  • Formatas: PDF+DRM
  • Serija: Business Guides on the Go
  • Išleidimo metai: 18-Feb-2025
  • Leidėjas: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Kalba: eng
  • ISBN-13: 9783662707982
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This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about future market trends, customer behavior, and emerging technologies that drive new products. The book details established methods such as trend studies and trend radars, explaining both their methodology and application. Practical tips are provided to help integrate these insights into a company's operational processes, emphasizing that trend management is only successful when it results in positive change.





Whether you're a newcomer or an experienced trend manager, this book provides a wealth of ideas for identifying opportunities and risks early on, and for expanding your companys strategic options.





The second edition has been updated with the latest developments, including the use of artificial intelligence in trend management, and introduces new methodological approaches such as the futures triangle and the futures wheel.
Chapter
1. About Trends in General.
Chapter
2. Excursus: Dealing with
Fuzzy Information.
Chapter
3. Trend Analysis in Companies.
Chapter
4. Trend
Research: Collecting Trend Information.
Chapter
5. Trend Analysis:
Understanding Effects.
Chapter
6. Excursus: Thinking Traps in Trend
Analysis.
Chapter
7. Trend Study: In-Depth Analysis of a Trend.
Chapter 8.-
Trend Radar: Overview of Relevant Trends.
Chapter 9.- Trend Management as a
Corporate Function.
Chapter 10.- A Word in Closing.
Jörg Blechschmidt introduced systematic trend management at DB Systel GmbH, the digital subsidiary of Deutsche Bahn (Germany), and now heads the Digital Foresight team as product owner. He is a specialist in the field of future management and also coaches companies on foresight and how to deal with trends.
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