Trust, Media and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness. Divided into two parts, it first examines the role of trust within media channels, addressing topics such as the impact of clickbait, the role of user-generated content, and trust dynamics across generations. The second part focuses on how trusted communication affects economic outcomes, discussing social medias role in economic communication, the influence of financial influencers, and trust-based marketing.
The book features case studies from around the world, including Poland, France, and the United States, providing a broad geographical perspective. It includes topical issues such as the trust dynamics in YouTube communities and greenwashing practices. The contributors diverse expertise ensures a comprehensive analysis that is accessible to non-specialists, making it a valuable resource for booksellers, librarians, and general readers interested in media and economics. By shedding light on these interactions, the book offers groundbreaking insights into developing more reliable media practices and stronger economic trust foundations.
Trust, Media, and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness.
PART I Trust in Media. Trust and Distrust in Economy
1. The Role of
Trust in Media and the Economy: Future Directions
2. Trust, Sense of Control,
and Diffusion of Narratives: From the Fictional World to Reactions to
Uncertainty in Reality
3. Trust in the Media as the Main Source of Economic
Knowledge Among the Populations of Poland and France
4. Clickbaitism and
Trust in Media Outlets
5. A Simulacrum of Trust? The Production of
Confessions in the Media
6. Trust Dynamics in Amberverse: A Case Study of
Amberlynn Reid's YouTube Channel, the Commentary Community and Audience
Engagement
7. Media Communication With Stakeholders on Example of Polish
Innovation and Entrepreneurship Centers
8. Between a Nazi rag and our
newspaper: A Strategy of Building Readers Trust in Gazeta ydowska
9. Who
do Gemini and ChatGPT Serve? Trust in Economic Power Embedded in the Chatbot
Discourse
10. Trust and the Economic Performance of Creative Industry
Entities and Artificial Intelligence Technology
11. User Generated Content in
Building Brand Trust
12. Trust or Distrust? Expectations in Students
Opinions About Academic Teachers in the Context of Socio-economic Background
and Media Coverage
13. Trust in Technology Among Representatives of
Generation Z Students
14. Trust in News Media and its Impact on Media Use
among Generation Z PART II Impact of Trusted Communication on the Economy
15.
Social Media in Trusted Communication and Economy
16. Trusted Sources of
Innovation in Small Business: The Case of the COVID-19 Pandemic
17. The
Trust-based Marketing Communication, National Brand Equity and Economy The
Case of Poland and Bulgaria
18. Marketing Communication in Building Trust in
the Enterprise
19. Reliability of Financial Influencers and Its Effect on
Generation Z Investors Behaviours and Decisions
20. What Financial Measures
Among European Food and Beverage Listed Companies Create Trust Among
Investors?
21. Economic Uncertainty: A Perspective of Young Consumer22. The
Concerns Among Young Consumers on Selected Socio-Environmental Factors
23.
Greenwashing Consumer Trust and Deceptive Corporate Practices
24. Trust in
Strangers Based on the Example of the Media Image of Ukrainian War Refugees
in Selected Opinion Weeklies in Poland
Joanna Paliszkiewicz works as Full Professor at the Warsaw University of Life Sciences (WULS-SGGW). She is the director of the Management Institute. She is also an adjunct professor at the University of Vaasa in Finland. She obtained the academic title full professor from the International School for Social and Business Studies in Slovenia. She is well recognized in Poland and abroad for her expertise in management issues: knowledge management and trust management. She has published over 220 papers/manuscripts and is the author/co-author/editor of 21 books.
Jerzy Gouchowski is a Full Professor at the University of Economics in Katowice. He has served as Vice-Rector (20052009) and Dean (20092019, 2020now) of the Faculty of Informatics and Communications, and he is Head of the Department of Communication Design and Analysis (since 2017). His scientific interests are concentrated around communication issues in decision-making processes, artificial intelligence, and management of organizations, particularly the management of trust, knowledge, and communication in organizations.
Katarzyna Zdanowicz-Cyganiak has a Ph.D. in Humanities Sciences and is Assistant Professor in the Department of Communication Design and Analysis at the University of Economics in Katowice, Poland. She worked in the media as a press, radio, and television journalist. She was also an editor of socio-cultural magazines and a collaborator of many literary magazines.
Kuanchin Chen is Professor of Computer Information Systems, Director of the Center for Business Analytics, and John W. Snyder Fellow at Western Michigan University. He has more than 25 years of research, teaching, and consulting experience. His research interests include data analytics, social networking, privacy and security, online behavioral issues, AI, and human-computer interaction.
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