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El. knyga: Ultimate Guide to Pinterest for Business

4.11/5 (86 ratings by Goodreads)
  • Formatas: 300 pages
  • Serija: Ultimate Series
  • Išleidimo metai: 01-May-2013
  • Leidėjas: Entrepreneur Press
  • ISBN-13: 9781613082317
Kitos knygos pagal šią temą:
  • Formatas: 300 pages
  • Serija: Ultimate Series
  • Išleidimo metai: 01-May-2013
  • Leidėjas: Entrepreneur Press
  • ISBN-13: 9781613082317
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Guides businesses on how they can use the social media phenomenon to promote themselves, including how to create an attractive company profile, engage a target market, and develop an enthusiastic following.

With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effectively use it. Karen Leland acquaints you with the newest social media kid on the block, covering:

the ins and outs of signing up and getting started
building boards that get noticed, drive traffic, and convert fans into customers
creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies
strategies for becoming a power Pinterest user and creating an enthusiastic following
best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content
Pinterest etiquette

Learn to expand your business and brand’s success ? one pin at a time.

Recenzijos

Every small business should read this book - not only because it will show you exactly how to use Pinterest to promote your business, but for the marketing and branding lessons Karen Leland has managed to weave throughout the book. Make Pinterest work as hard as you DO! -Berny Dohrmann, Founder, CEO Space, Bestselling Author, Redemption the Cooperation Revolution Ultimate Guide to Pinterest for Business provides the reader with a step-by-step approach and a clear path for maximizing communication in their business or profession. Karen's in-depth knowledge of social media, marketing, and branding are a bonus for anyone wanting to integrate Pinterest into their marketing mix. -Michelle Patterson, Executive Director, California Women's Conference Karen Leland's Ultimate Guide to Pinterest for Business is a gem! She has provided the must-have, must-read playbook for pinning in business. I've learned so many ideas, details and strategies that will impact and improve the Pinterest portion of my business and life. -Susan RoAne, Author, How To Work a Room and The Secrets of Savvy Networking WOW. This book is AMAZING! If you're ready to learn everything you need to know about successfully using Pinterest, then read and absorb the strategies in this brilliant book by Karen Leland! -James Malinchak, The World's #1 Big Money Speaker(R) Trainer & Coach featured on ABC's hit TV show, "Secret Millionaire," Founder, BigMoneySpeaker Can you make money using Pinterest? Absolutely! Karen Leland's new book shows you the exact steps to master the art of relationship marketing on Pinterest. Read this well-written, comprehensive book, and you'll be attracting and converting leads into paying customers in no time! -Mari Smith, Social Media Thought Leader, Author, The New Relationship Marketing, Co-author, Facebook Marketing: An Hour A Day Authoritative, accessible, and specific -- this guide is an invaluable resource. -Gretchen Rubin, Author, The Happiness Project Karen Leland has one of the best grasps on branding I've seen. Ultimate Guide to Pinterest for Business is more than just a book on using Pinterest for marketing, it's a handbook for anyone who wants to understand how to approach branding and social media in today's complex online world. -Olivia Fox Cabane, Author,The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism Karen is the behind-the-scenes secret for the success of many small business brands. Her take on Pinterest makes this a fascinating book with a roadmap on how to use this popular platform to increase community engagement, brand visibility, and sales. -Susan Harrow, Author, Sell Yourself Without Selling Your Soul Leland shows you exactly how to use this wildly popular tool to pull in more customers and boost our brand's visibility and credibility. -Kare Anderson, Author, Moving From Me to We, "Quotable and Connected" Columnist, Forbes and Huffington Post If you haven't figured out how to make Pinterest work to build your brand, business or platform, Karen Leland's book gives you the details you need to get results without wasting your time. Pinterest is a force to be reckoned with when you know what to do and how to do it, and Karen does both. -Mike Koenigs, CEO, Instant Customer

Acknowledgments xiii
Preface What Is Pinterest and Why Should You Care? xv
Chapter 1 On Your Mark, Get Set, Join
1(10)
What Exactly Is a Pin?
2(2)
What Information Does a Pin Contain?
4(1)
Sign Me Up
4(2)
A Tour of the Pinterest Interface
6(3)
The Browsing Basics
9(2)
Chapter 2 Create a Pinterest Profile That Rocks
11(10)
Creating an Individual Profile
12(3)
Creating a Business Profile
15(3)
Update Your Profile Anytime
18(3)
Chapter 3 Strategize First, Pin Second
21(8)
Is Your Pinterest Mainly for Personal or Business Branding?
21(2)
Who's Your Target Market?
23(4)
What Are Your Marketing Goals?
27(2)
Chapter 4 Build Boards That Are On Brand
29(18)
14 Types of Business Boards Worth Creating
29(7)
How to Create a Board
36(1)
Naming Your Boards
37(4)
Categorize Your Boards for Clarity
41(1)
Go Solo or Invite Others to Play
42(1)
Make Your Board Private
43(1)
Describe Your Board
44(1)
Basic Care and Feeding of Your Boards
44(3)
Chapter 5 Become a Content Creator and Curator: Pinning and Repinning
47(16)
What Should You Pin?
48(2)
Seek and Ye Shall Find: Where to Get Great Pins
50(5)
Shoot Your Own Images with a Smartphone
55(14)
The Mechanics of Pinning
69
Chapter 6 Pin Etiquette and Optimization
63(12)
Pin Purposefully
63(1)
Add Descriptions
64(3)
Pay Attention to Pin Placement
67(1)
Consider Color Psychology When Pinning
68(1)
Cross-Promote Your Pins with Other Social Media
69(2)
Credit Original Sources
71(1)
Respect Copyright
72(3)
Chapter 7 Beyond Photos to Video, Podcasts, and Screencasting
75(12)
Ten Types of Videos to Pin
75(6)
Shoot Smart
81(2)
Post Thoughtfully, Brand Carefully, and Track Results
83(2)
Set Up Your Video to Drive Traffic Back to Your Site
85(1)
Pin SlideShare Presentations
85(1)
Pin Podcasts
86(1)
Chapter 8 Make Your Website Pinterest Friendly
87(6)
Give Every Page and Post a Featured Image
87(1)
Meet Minimum Size Requirements
87(1)
Add Text
88(1)
Install the "Pin It" Button for Websites
88(2)
Use a WordPress Plugin
90(1)
Put Up a "Follow Me on Pinterest" Button
91(2)
Chapter 9 Follow and Be Followed
93(14)
Finding People and Brands to Follow
94(4)
Building Up Your Pinterest Following
98(4)
26,000 Followers in Three Days
102(5)
Chapter 10 Engage with the Pinterest Community: Liking, Hashtags, Commenting, and Tagging
107(14)
Liking
107(1)
Hashtags
108(1)
Commenting
109(5)
Tagging
114(1)
Engagement 2.0
114(3)
Price Tags on Pins
117(1)
Coupons
117(1)
QR Codes
118(3)
Chapter 11 Me, You, and We: Collaborative Pinning and Your Pinterest Strategy
121(6)
Request Pins for a Specific Purpose
122(1)
Do a Blitz Pinning Campaign
122(1)
Hold a Pin Party
123(1)
Share Resources, Ideas, and Opinions
124(1)
Provide Content Guidelines
124(1)
Join a Board
124(3)
Chapter 12 Pinterest on the Go: Mobile
127(4)
Navigating the Pinterest App
127(4)
Chapter 13 Build Your Blog with Pinterest
131(10)
Pinterest Inspires Content
131(1)
Pinterest Can Drive New Readers to Your Blog
132(2)
Cheat Sheet for Bloggers
134(3)
Expand Your Blog Audience by Following Other Pinners
137(1)
Create a Blog Think Tank
137(1)
Network with Like-Minded Bloggers
138(1)
Research the Hot Trends
138(1)
Six Best Practices for Bloggers on Pinterest
138(3)
Chapter 14 Your Profession on Pinterest: An A-Z Guide
141(20)
Accountants
141(1)
Actors and Other Performers
142(1)
Architects and Interior Designers
143(2)
Artists and Photographers
145(1)
Authors
146(1)
Coaches, Consultants, and Speakers
147(1)
Contractors and Construction Companies
148(1)
Dance, Theater, and Live Performance Companies
149(1)
Doctors, Dentists, Therapists, and Medical Professionals
150(1)
Filmmakers
151(2)
Landscape Architects and Gardeners
153(1)
Lawyers
153(2)
Real Estate Agents
155(1)
Retailers Online and Off
156(1)
Teachers
157(1)
Writers
158(2)
Zoos
160(1)
Chapter 15 Pin Your Way to New Work: Job Hunting and Client Acquisition
161(10)
Create a Resume or Portfolio Board
161(1)
Make a Mock Job Interview Video
162(3)
Connect with Companies and Clients You Want to Work For
165(1)
Plan out Your Pins
165(1)
Pin with Panache
166(2)
Maximize Your Descriptions
168(1)
Keep Up with Career Experts
168(1)
Put the Word Out
168(3)
Chapter 16 Track Your Pinterest Performance
171(4)
The Activity Tracker on Pinterest
171(1)
Pinterest.com/source/yourURL
171(1)
Google Analytics
172(1)
PinReach
172(1)
Curalate
172(1)
Reachli
173(2)
Chapter 17 In Conclusion: Your Parting Party Gifts, and What's Next?
175(4)
Claim Your Pinterest Party Gifts Online
175(1)
Please Stay in Touch
176(1)
Connect with Me on Social Media
176(1)
Pin This Book!
176(1)
Rent My Brain©
176(1)
Hire Me to Speak at Your Next Conference or Meeting
177(1)
A Three-Step Process to Implement What You Have Learned
177(2)
About the Author 179(2)
Index 181
Karen Leland (Tiburon, CA) is the best-selling author of seven books and a freelance writer who has been published in Self, Woman's Day, Spirituality & Health, Entrepreneur, the Los Angeles Times, and others. The founder of Sterling Consulting and Marketing Group, her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others. Leland is also a popular speaker for business groups including the Young Presidents' Organization, American Management Association and Direct Marketing Association. She is a frequent guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal, and others. Leland has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com.