Acknowledgments |
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xiii | |
Preface What Is Pinterest and Why Should You Care? |
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xv | |
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Chapter 1 On Your Mark, Get Set, Join |
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1 | (10) |
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2 | (2) |
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What Information Does a Pin Contain? |
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4 | (1) |
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4 | (2) |
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A Tour of the Pinterest Interface |
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6 | (3) |
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9 | (2) |
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Chapter 2 Create a Pinterest Profile That Rocks |
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11 | (10) |
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Creating an Individual Profile |
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12 | (3) |
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Creating a Business Profile |
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15 | (3) |
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Update Your Profile Anytime |
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18 | (3) |
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Chapter 3 Strategize First, Pin Second |
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21 | (8) |
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Is Your Pinterest Mainly for Personal or Business Branding? |
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21 | (2) |
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Who's Your Target Market? |
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23 | (4) |
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What Are Your Marketing Goals? |
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27 | (2) |
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Chapter 4 Build Boards That Are On Brand |
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29 | (18) |
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14 Types of Business Boards Worth Creating |
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29 | (7) |
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36 | (1) |
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37 | (4) |
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Categorize Your Boards for Clarity |
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41 | (1) |
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Go Solo or Invite Others to Play |
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42 | (1) |
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43 | (1) |
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44 | (1) |
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Basic Care and Feeding of Your Boards |
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44 | (3) |
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Chapter 5 Become a Content Creator and Curator: Pinning and Repinning |
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47 | (16) |
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48 | (2) |
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Seek and Ye Shall Find: Where to Get Great Pins |
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50 | (5) |
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Shoot Your Own Images with a Smartphone |
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55 | (14) |
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69 | |
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Chapter 6 Pin Etiquette and Optimization |
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63 | (12) |
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63 | (1) |
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64 | (3) |
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Pay Attention to Pin Placement |
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67 | (1) |
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Consider Color Psychology When Pinning |
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68 | (1) |
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Cross-Promote Your Pins with Other Social Media |
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69 | (2) |
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71 | (1) |
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72 | (3) |
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Chapter 7 Beyond Photos to Video, Podcasts, and Screencasting |
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75 | (12) |
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Ten Types of Videos to Pin |
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75 | (6) |
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81 | (2) |
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Post Thoughtfully, Brand Carefully, and Track Results |
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83 | (2) |
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Set Up Your Video to Drive Traffic Back to Your Site |
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85 | (1) |
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Pin SlideShare Presentations |
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85 | (1) |
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86 | (1) |
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Chapter 8 Make Your Website Pinterest Friendly |
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87 | (6) |
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Give Every Page and Post a Featured Image |
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87 | (1) |
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Meet Minimum Size Requirements |
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87 | (1) |
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88 | (1) |
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Install the "Pin It" Button for Websites |
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88 | (2) |
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90 | (1) |
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Put Up a "Follow Me on Pinterest" Button |
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91 | (2) |
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Chapter 9 Follow and Be Followed |
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93 | (14) |
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Finding People and Brands to Follow |
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94 | (4) |
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Building Up Your Pinterest Following |
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98 | (4) |
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26,000 Followers in Three Days |
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102 | (5) |
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Chapter 10 Engage with the Pinterest Community: Liking, Hashtags, Commenting, and Tagging |
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107 | (14) |
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107 | (1) |
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108 | (1) |
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109 | (5) |
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114 | (1) |
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114 | (3) |
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117 | (1) |
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117 | (1) |
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118 | (3) |
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Chapter 11 Me, You, and We: Collaborative Pinning and Your Pinterest Strategy |
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121 | (6) |
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Request Pins for a Specific Purpose |
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122 | (1) |
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Do a Blitz Pinning Campaign |
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122 | (1) |
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123 | (1) |
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Share Resources, Ideas, and Opinions |
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124 | (1) |
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Provide Content Guidelines |
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124 | (1) |
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124 | (3) |
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Chapter 12 Pinterest on the Go: Mobile |
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127 | (4) |
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Navigating the Pinterest App |
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127 | (4) |
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Chapter 13 Build Your Blog with Pinterest |
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131 | (10) |
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Pinterest Inspires Content |
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131 | (1) |
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Pinterest Can Drive New Readers to Your Blog |
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132 | (2) |
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134 | (3) |
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Expand Your Blog Audience by Following Other Pinners |
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137 | (1) |
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137 | (1) |
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Network with Like-Minded Bloggers |
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138 | (1) |
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138 | (1) |
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Six Best Practices for Bloggers on Pinterest |
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138 | (3) |
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Chapter 14 Your Profession on Pinterest: An A-Z Guide |
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141 | (20) |
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141 | (1) |
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Actors and Other Performers |
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142 | (1) |
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Architects and Interior Designers |
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143 | (2) |
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Artists and Photographers |
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145 | (1) |
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146 | (1) |
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Coaches, Consultants, and Speakers |
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147 | (1) |
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Contractors and Construction Companies |
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148 | (1) |
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Dance, Theater, and Live Performance Companies |
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149 | (1) |
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Doctors, Dentists, Therapists, and Medical Professionals |
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150 | (1) |
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151 | (2) |
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Landscape Architects and Gardeners |
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153 | (1) |
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153 | (2) |
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155 | (1) |
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156 | (1) |
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157 | (1) |
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158 | (2) |
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160 | (1) |
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Chapter 15 Pin Your Way to New Work: Job Hunting and Client Acquisition |
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161 | (10) |
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Create a Resume or Portfolio Board |
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161 | (1) |
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Make a Mock Job Interview Video |
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162 | (3) |
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Connect with Companies and Clients You Want to Work For |
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165 | (1) |
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165 | (1) |
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166 | (2) |
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Maximize Your Descriptions |
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168 | (1) |
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Keep Up with Career Experts |
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168 | (1) |
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168 | (3) |
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Chapter 16 Track Your Pinterest Performance |
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171 | (4) |
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The Activity Tracker on Pinterest |
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171 | (1) |
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Pinterest.com/source/yourURL |
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171 | (1) |
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172 | (1) |
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172 | (1) |
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172 | (1) |
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173 | (2) |
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Chapter 17 In Conclusion: Your Parting Party Gifts, and What's Next? |
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175 | (4) |
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Claim Your Pinterest Party Gifts Online |
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175 | (1) |
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176 | (1) |
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Connect with Me on Social Media |
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176 | (1) |
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176 | (1) |
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176 | (1) |
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Hire Me to Speak at Your Next Conference or Meeting |
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177 | (1) |
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A Three-Step Process to Implement What You Have Learned |
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177 | (2) |
About the Author |
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179 | (2) |
Index |
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181 | |