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El. knyga: Ultimate MBA Book: Get the Edge in Business; Master Strategy, Marketing, and Finance; Enjoy a Business School Education in a Book

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  • Formatas: EPUB+DRM
  • Išleidimo metai: 23-Aug-2018
  • Leidėjas: Teach Yourself
  • Kalba: eng
  • ISBN-13: 9781473689497
Kitos knygos pagal šią temą:
Ultimate MBA Book: Get the Edge in Business; Master Strategy, Marketing, and Finance; Enjoy a Business School Education in a BookDidesnis paveikslėlis
  • Formatas: EPUB+DRM
  • Išleidimo metai: 23-Aug-2018
  • Leidėjas: Teach Yourself
  • Kalba: eng
  • ISBN-13: 9781473689497
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If you want to be the best, you have to have the right skillset.

From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success.

Discover the main themes and key ideas you need and bring it all together with practical exercises.

This is your complete MBA course.

ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Part 1 Your MBA Masterclass
Introduction
7(1)
Chapter 1 Global business pressures and change
8(16)
Chapter 2 Finance, economics and accounting
24(14)
Chapter 3 Entrepreneurship, ethics and social responsibility
38(14)
Chapter 4 Strategy and marketing
52(14)
Chapter 5 Operations management
66(14)
Chapter 6 Organizational behaviour and human resources management
80(16)
Chapter 7 Research and change management
96(19)
7 × 7
108(7)
Part 2 Your Finance for Non-Financial Managers Masterclass
Introduction
115(1)
Chapter 8 An introduction to the Profit Statement
116(14)
Chapter 9 An introduction to the Balance Sheet
130(14)
Chapter 10 Understanding published accounts
144(12)
Chapter 11 Accounting ratios and investment decisions
156(16)
Chapter 12 Cash and the management of working capital
172(14)
Chapter 13 Costing
186(12)
Chapter 14 Budgets
198(19)
7 × 7
211(6)
Part 3 Your Strategy Masterclass
Introduction
217(1)
Chapter 15 Understand what strategy is and what it isn't
218(16)
Chapter 16 Understand what drives strategy and what strategy drives
234(14)
Chapter 17 Understand internal strategy
248(16)
Chapter 18 Understand marketing strategy
264(16)
Chapter 19 Understand brand strategy
280(16)
Chapter 20 Understand competitive strategy
296(14)
Chapter 21 Keep strategy going
310(25)
7 × 7
328(7)
Part 4 Your Marketing Masterclass
Introduction
335(1)
Chapter 22 What is marketing?
336(14)
Chapter 23 Marketing and the customer
350(16)
Chapter 24 Marketing information and marketing research
366(24)
Chapter 25 Strategic marketing
390(18)
Chapter 26 The marketing mix - product and price
408(20)
Chapter 27 The marketing mix - place
428(12)
Chapter 28 The marketing mix - promotion
440(18)
7 × 7
452(6)
Answers 458(1)
Notes 459
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