Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an...Daugiau...
(Išleidimo metai: 19-Feb-2024, Paperback / softback, Leidėjas: John Wiley & Sons Inc, ISBN-13: 9781119912415)
In Consumer Behavior Insights, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues imp...Daugiau...
Presents a collection of essays from eminent and pioneering marketing scholars. This collection of their thoughts is an inspiration for all of us in the field. These remarkable people have been not just the leaders in the field but in many cases, th...Daugiau...
Focuses on the intersection of three closely related domains - marketing, social media, and social media analytics (SMA). In other words, this monograph concerns marketing-based decisions related to social media and social media analytics (SMA) or s...Daugiau...
Reflects on issues where marketers could have greater impact and use their potential roles to further improve health care. This monograph is intended to be practical and useful, and with all suggestions and recommendations deriving from solid theory...Daugiau...
Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete...Daugiau...
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an...Daugiau...
Explores marketing issues in health care. The primary focus of this book is the collection of summaries of marketing research articles which together represent what is known in academic research at the nexus of marketing and health care....Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
For all the talk of big data and marketing analyticsit all starts hereyouve got to know how to get data and what to do with data once youve got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, by Dr. Dawn Iacobucc...Daugiau...
Students save money by purchasing this bundle which includes Iacobuccis Marketing Management, 5th Edition, and access to MindTap. MindTap provides the tools you need to better manage your limited time. You can complete assignments whenever and where...Daugiau...
Provide a complete overview and the detailed material that your upper level undergraduate, first-year MBA and EMBA courses where students need to master core concepts in marketing management with Dawn Iacobuccis MARKETING MANAGEMENT, 5E. Simply pair...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic...Daugiau...
Reviews several topics that are essential complementary analytics that enable behavioural marketing researchers to thoroughly test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases. The inten...Daugiau...
Dawn Iacobuccis MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dyna...Daugiau...
