(Išleidimo metai: 19-Dec-2024, EPUB+DRM, Leidėjas: Bristol University Press, ISBN-13: 9781529233384)
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice th...Daugiau...
(Išleidimo metai: 19-Dec-2024, PDF+DRM, Leidėjas: Bristol University Press, ISBN-13: 9781529233391)
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice th...Daugiau...
As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly d...Daugiau...
As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly d...Daugiau...
