The best-selling Mass Communication: Living in a Media World offers an accessible introduction to mass communication, equipping readers with the critical thinking skills to become savvy media consumers. Using a storytelling approach, the text weaves in examples drawn from everyday life, making it easier for learners to retain the material and connect it to their own media experiences. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. This newly revised Ninth Edition highlights the aftermath of how the media industry and media consumers have evolved since the global pandemic, closely examining the changing the face of media today.
Also available in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Learn more about 978-1-0719-1416-8, Mass Communication: Living in a Media World - Vantage Digital Option, Ninth Edition.
