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El. knyga: Mass Communication: Living in a Media World

3.65/5 (23 ratings by Goodreads)
(University of Nebraska at Kearney USA)
  • Formatas: EPUB+DRM
  • Išleidimo metai: 09-Dec-2024
  • Leidėjas: Sage Publications, Inc
  • Kalba: eng
  • ISBN-13: 9781071856390
Kitos knygos pagal šią temą:
Mass Communication: Living in a Media WorldDidesnis paveikslėlis
  • Formatas: EPUB+DRM
  • Išleidimo metai: 09-Dec-2024
  • Leidėjas: Sage Publications, Inc
  • Kalba: eng
  • ISBN-13: 9781071856390
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The best-selling Mass Communication: Living in a Media World offers an accessible introduction to mass communication, equipping readers with the critical thinking skills to become savvy media consumers. Using a storytelling approach, the text weaves in examples drawn from everyday life, making it easier for learners to retain the material and connect it to their own media experiences. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. This newly revised Ninth Edition highlights the aftermath of how the media industry and media consumers have evolved since the global pandemic, closely examining the changing the face of media today.

Also available in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Learn more about 978-1-0719-1416-8, Mass Communication: Living in a Media World - Vantage Digital Option, Ninth Edition.
Part I. Introduction To The Media
Chapter
1. Living In A Media World: An Introduction To Mass Communication
Chapter
2. Mass Communication Effects: How Society And Media Interact
Chapter
3. The Media Business: Consolidation, Globalization, And The Long Tail
Part II. Legacy Media
Chapter
4. Books: The Birth Of The Mass Media
Chapter
5. The News Business: Reflection Of A Democratic Society
Chapter
6. Audio: Music And Talk Across Media
Chapter
7. Movies: Mass Producing Entertainment
Chapter
8. Television And Video: Broadcast And Beyond
Part III. Digital and Global Media
Chapter
9. Online And Mobile Media
Chapter
10. Social Media And Video Games: Becoming Part Of The Story
Chapter
11. Global Media: Communication Around The World
Part IV. Strategic Communication
Chapter
12. Advertising: Selling A Message
Chapter
13. Public Relations: Interactions, Relationships, And The News
Part V. Regulation And Control Of The Media
Chapter
14. Media Law: Free Speech And Fairness
Chapter
15. Media Ethics: Truthfulness, Fairness, And Standards Of Decency
Glossary
Notes
Index
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