Public Relations Campaigns: An Integrated Approach introduces readers to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools they will need when working in the industry. Aut...Daugiau...
Formerly published by Chicago Business Press, now published by Sage Written in an engaging and student-friendly manner, Sales Force Management provides a blend of cutting-edge research and practical strategies. Authors Gregory A. Rich and Rhett Eple...Daugiau...
Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step how-to guide that helps learners develop and hone the skills they need to become strong writers and versatile storytellers within the...Daugiau...
Once upon a time, there was a young girl growing up in California who wanted to make a difference in the world. She had a vision of making an impact, especially in her field. With ambition in one hand and a coffee cup in another, she set forth on he...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
Formerly published by Chicago Business Press, now published by SageWritten in an engaging and student-friendly manner, Sales Force Management...Daugiau...
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. A...Daugiau...
In this fully updated Fifth Edition, three of todays most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse...Daugiau...
Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertis...Daugiau...
Crises occur every day: a viral outbreak threatens public health, a corporation lays off thousands of workers, an oil spill threatens an ecosystem. Such crisis can be devastating, resulting in tragic and sometimes fatal outcomes for individuals, org...Daugiau...
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging...Daugiau...
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge...Daugiau...
Portfolio Building Activities in Social Media features over 125 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These acti...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
This bundle includes Karen Frebergs Social Media for Strategic Communication 2e (Paperback) and Karen Frebergs Portfolio Building Activities in Social Media 2e (Paperback)....Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell an...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing...Daugiau...
The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing v...Daugiau...
The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing v...Daugiau...
