Master the power of communication.Navigate your way through the challenges of the modern PR world with the help of experienced practitioners who have been there and done it!Published in association with E...Daugiau...
This manual for communication and marketing practitioners working in local government, community organizations, educational institutions, and businesses offers guidelines on developing communications that deal with social and environmental issues...Daugiau...
If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you. If you are thinking about starting your own agency; have started o...Daugiau...
How to get better results from the stories you offer the media. How to use journalists own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on wr...Daugiau...
The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the me...Daugiau...
This PRCA Practice Guide is designed to help PR people, clients and employers do the right thing in the turmoil of a crisis. Planning, preparation, resources, training: seizing and keeping the initiative; managing the aftermath. With numerous real-li...Daugiau...
