In this updated and expanded edition of his groundbreaking book, Wharton Neuroscience Initiative director Michael Platt reveals how the latest advances in neuroscienceincluding new insights from artificial intelligenceare transforming our und...Daugiau...
This volume explores how communities, companies, and governments contest and shape the evolution of norms, rules, and decision-making processes that govern stakeholder consultation in extractive industries. It will interest students and scholars r...Daugiau...
This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive susta...Daugiau...
This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive susta...Daugiau...
This book focuses on seeing how justice, equality, diversity and inclusion (JEDI) presently shows in existing spaces, how to retrofit existing spaces to improve JEDI through green design, as well as design new green spaces with a focus on JEDI. JE...Daugiau...
This book focuses on seeing how inequity and lack of inclusion presently shows in existing spaces, how to retrofit existing spaces to correct inequity and lack of inclusion through green design, as well as design new green spaces with a focus of e...Daugiau...
Take an in-depth look at the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello explores t...Daugiau...
Unlock the Power of Social Media Marketing for Your Business!Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strate...Daugiau...
(Išleidimo metai: 16-Oct-2025, Hardback, Leidėjas: Advantage Media Group, ISBN-13: 9798891881624)
Crisis is inevitable. Chaos is not.Every organization will face a crisiswhether its an executive scandal, a cybersecurity breach, workplace violence, or a PR disaster. The difference between brands that survive and those...Daugiau...
Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, o...Daugiau...
Olivettis leading graphic designer receives a comprehensive survey, full of rarely-seen advertisements and unpublished archival materialGiovanni Pintori (191299) cemented his legacy in Italian design as the art director of Olivetti...Daugiau...
B2B buyers arent waiting for your pitchtheyre already in motion. By the time they contact sales, theyve often already chosen their vendor. Groundbreaking 2024 research from 6sense reveals that buyers spend 70 of their journey in independ...Daugiau...
The book highlights research on transportation as services in Africa and provides theoretical underpinning for future studies on transport service management. . It recognises that transport service provision in Africa needs to be contextualised am...Daugiau...
(Išleidimo metai: 14-Oct-2025, Hardback, Leidėjas: John Wiley & Sons Inc, ISBN-13: 9781119324898)
Most salespeople and sales leaders who marvel at the consistent year in and year out performance of sales superstars are blind to the real reason for their success. Unwilling to accept that the foundational root of all success in sales is a fanati...Daugiau...
A Coach handbag is an icon, but Lew Frankfort knew nothing about bags or fashion when he became assistant to the owner of Coach after heading New York Citys Agency of Child Development. By the time he left Coach, he had spent 29 years as its CEO, l...Daugiau...
(Išleidimo metai: 14-Oct-2025, Hardback, Leidėjas: Greenleaf Book Group LLC, ISBN-13: 9781639081455)
This isnt just another sales book. Its a manifesto for achieving transformational success in enterprise sales.For years, enterprise sales professionals have relied on Land & Expand as a safe, predictable growth model. While onc...Daugiau...
This practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth.Designed specifically for managers, M...Daugiau...
Embracing technology as an ally, Future Priorities for Design, Branding, Marketing and Retail unravels the transformative role it plays in amplifying brand resonance, propelling a seismic shift in the fabric of communication between brand...Daugiau...
This book explores the role of moral capital and its relationship with economic growth and emphasizes the ways in which investment in moral frameworks can promote social well-being and sustainable development. It argues that firm growth is crucial...Daugiau...
This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented stra...Daugiau...
This book provides a unique perspective on sustainable luxury consumption, highlighting the crucial role of aesthetics in shaping responsible consumer choices....Daugiau...
The Airline Industry A Comprehensive Overview: Dynamic Trends and Transformations is an up-to-date global perspective on the airline industry. Its an invaluable tool in deciphering how airlines have been managed to date and provides a roa...Daugiau...
Airlines have faced unprecedented financial and operational challenges, not only in the wake of Covid-19, but spanning from their inception over 100 years ago. The airline industry is a continuously fast growing and evolving business that is econo...Daugiau...
Graphis Journal 385 magazine Unlock the Minds of Creative IconsGo behind the scenes with some of the most respected names in design, advertising, photography, illustration, and education. Graphis Journal 385 gives you an exclusive...Daugiau...
A collection of graphic designer Louise Filis logos for every letter in the alphabet-- A collection of iconic designer Louise Filis illustrious logo designs for every letter in the alphabet, from restaurant Artisanal to fashion designe...Daugiau...
(Išleidimo metai: 09-Oct-2025, Hardback, Leidėjas: Graphis US Inc, ISBN-13: 9781954632370)
The Graphis New Talent 2025 Annual is a global showcase of the best and boldest student work in Design, Advertising, Photography, and Illustration/Art. Featuring award-winning entries from emerging creatives and top visual arts schools worldwide, th...Daugiau...
Exploring the transformation and challenges facing urban commerce in the twenty-first century, this book analyzes the retail apocalypse, the decline of shopping malls, commercial gentrification, the evolution of brick-and-mortar stores and tourist...Daugiau...
A reference work that comprehensively analyses basic graphic design principles, with 60 essential rules for creating unique designs and ensuring a design message resonates with a specific audience. Graphic Design Rules is a book that compre...Daugiau...
Alcoholic beverages are once again having a heyday, with countless new craft breweries, wineries and distilleries opening up around the globe. They capture their share of the market not only with the sophisticated taste profiles of their wares, but t...Daugiau...
A brilliantly insightful and all-encompassing guide to digital marketing for marketers and businesses at any stage, from the Chief Marketing Officer of Meta, Alex Schultz....Daugiau...
If no ones paying attention, it doesnt matter what youre saying.In todays fast-paced world, we tend to rush through interactions without building genuine connection. Whether its ignoring the receptionist or breezing th...Daugiau...
If no one is paying attention, it doesnt matter what you know or what you can do; to be effective, you must engage first. If no ones paying attention, it doesnt matter what youre saying.In todays fast-pa...Daugiau...
(Išleidimo metai: 07-Oct-2025, Hardback, Leidėjas: Little, Brown Spark, ISBN-13: 9780316597593)
The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Alex is one of a small handful of people that I can say without his work, our community...Daugiau...
Buyers have changed. Its time your marketing did too.Rather than pushing buyers through outdated funnels, Brand Gravity introduces the G.R.A.V.I.T.Y. systema powerful blueprint built on 6senses research showing 70 of B2B buyers research i...Daugiau...
This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate acr...Daugiau...
Lives Lost and Leadership Found is a must-read for leaders who seek inspiration and insight from lifes most challenging moments, offering valuable lessons on how personal experiences of loss can unlock transformative leadership growth....Daugiau...
Lives Lost and Leadership Found: Lessons from Special Somebodies explores leadership and transformational change through the lens of personal stories. This unique book gathers insights from dozens of contributing authors who reflect on the profoun...Daugiau...
Leading Strategic Transformation: The H-Factor reframes change as a human-centred, adaptive process. Drawing on strategy, complexity science, and real-world cases, it offers leaders practical tools to drive sustainable transformation by leveraging h...Daugiau...
The purpose of this book is to provide a detailed perspective of consumer safety associated with the consumption of products associated with daily use from FMCG to green products of FMCG. This book will also discuss governmental actions to provide c...Daugiau...
Increase marketings impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales. As B2B buyer behavior, platform and algorith...Daugiau...
Increase marketings impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales. As B2B buyer behavior, platform and algorith...Daugiau...
WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)To see top marketing results in your organisation, you need...Daugiau...
Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success. WINNER: The BookFest Spring Book Awards 2022 - Marketing category (f...Daugiau...
NYC Restaurant Ads, 1983-1998 is the first archival project by Nikki Igols Public Image Library, published in collaboration with Blurring Books. Drawn from the Public Image Librarys print archive, the book documents the evolutio...Daugiau...
