Andrea Oliveira, Marķa-Isabel Mķguez-Gonzįlez, Ferran Lalueza
(Išleidimo metai: 18-Oct-2024, Paperback / softback, Leidėjas: Peter Lang AG, ISBN-13: 9783631916797)
Throughout the history of Public Relations, many academics and professionals have been concerned about the social function of the discipline. One of the research focuses that persists, now more than ever from various points of view, is on the rele...Daugiau...
Serija: A Critical Introduction to Media and Communication Theory
(Išleidimo metai: 29-Aug-2024, Paperback / softback, Leidėjas: Peter Lang AG, Internationaler Verlag der Wissenschaften, ISBN-13: 9783034349932)
Provides an overview of Freuds psychoanalytic theories and uses them as a lens through which to view media and popular culture. The book reviews how Freuds theories have been applied to the study of film, advertising, news, and public relations,...Daugiau...
(Išleidimo metai: 16-Apr-2024, Hardback, Leidėjas: Peter Lang AG, ISBN-13: 9783631911877)
The book deals with the freedom of speech. The main themes are as follows: free speech and press in a democratic society, contradictions between freedom and democracy, controversies of political correctness, principle of autonomy, tension between fre...Daugiau...
(Išleidimo metai: 31-Jul-2024, Hardback, Leidėjas: Peter Lang AG, ISBN-13: 9783631918968)
In diesem Buch wird die begriffliche, konzeptuelle und explorativ-empirische Konkretisierung des Konstrukts Nachhaltigkeitsqualität im dt. LEH vorgenommen So werden neben deren inhaltlichen Strukturierung nicht nur Anknüpfungspunkt für die ......Daugiau...
(Išleidimo metai: 30-May-2023, Paperback / softback, Leidėjas: Peter Lang AG, ISBN-13: 9783631897867)
The book focuses on the conceptualization of sensory marketing and neurolinguistic programming as potential tools for implementing neuromarketing, as well as the evaluation of its feedback in relation to factors influencing business behavior. The pri...Daugiau...
(Išleidimo metai: 07-Mar-2024, Hardback, Leidėjas: Peter Lang AG, ISBN-13: 9783631768099)
Das Buch erfasst textuelle, visuelle und poetische Strukturen von Werbeanzeigen in literarischen Texten analytisch, und es stellt ein auf andere Werbeformate übertragbares Analyseraster vor. Deutsch-didaktische Anschlussüberlegungen legen dar, ......Daugiau...
(Išleidimo metai: 28-Jun-2023, Hardback, Leidėjas: Peter Lang AG, ISBN-13: 9783631884911)
Das Forschungsziel der Arbeit ist die theoretische und empirische Analyse von Investor Relations-Kommunikation bei börsennotierten KMU mit einem Fokus auf die Untersuchung der unterschiedlichen Bezugsgruppen, ihrer Bedürfnisse in Bezug auf IR sowie......Daugiau...
(Išleidimo metai: 31-Jan-2022, Paperback / softback, Leidėjas: Peter Lang AG, ISBN-13: 9783631858424)
Tourism is one of the most sensitive industries across risks and crises based on economic, social, and political developments. In recent years, the challenges such as terrorism, epidemics, and economic blockades based on political tension between co...Daugiau...
(Išleidimo metai: 13-Dec-2021, Paperback / softback, Leidėjas: Peter Lang AG, ISBN-13: 9783631866870)
Few inventions in human history have been as revolutionary concerning the way people communicate and do business as the internet. Almost 60 of the worlds population have access to the World Wide Web, so that a rapid future development regarding...Daugiau...
(Išleidimo metai: 11-Nov-2021, Hardback, Leidėjas: Peter Lang AG, ISBN-13: 9783631864715)
Tourism constitutes one of the most important economic and social activities in contemporary societies. This book deals with this tourism in a very specific geographical space and focusing on the different pillars of sustainability. ...Daugiau...
(Išleidimo metai: 30-Jul-2021, Paperback / softback, Leidėjas: Peter Lang AG, ISBN-13: 9783631849668)
This book covers deep researches from different perspectives and disciplines upon Covid-19 pandemic impacts on social, legal, economic, cultural issues by successful and expert researchers in their field. In this book, different and rigorous analy...Daugiau...
Marķa José Įlvarez-Faedo, Beatriz Penas-Ibįńez, Irene Pérez Fernįndez, Carmen Pérez Rķu
Serija: Critical Perspectives on English and American Literature, Communication and Culture
(Išleidimo metai: 14-Apr-2021, Paperback / softback, Leidėjas: Peter Lang AG, Internationaler Verlag der Wissenschaften, ISBN-13: 9783034342124)
Romance continues to stand as the most profitable literary genre and the second most read book category. The developments reshaping the conventions and marketing practices of popular fiction, both inside and beyond the books themselves, have affec...Daugiau...
(Išleidimo metai: 22-Jan-2021, Paperback / softback, Leidėjas: Peter Lang AG, ISBN-13: 9783631845264)
It is important to evaluate the positive and negative perceptions towards physicians in the branding studies of physicians and hospitals. In this book, the results of a qualitative study on the perception of the medical profession and physicians are...Daugiau...
(Išleidimo metai: 08-Oct-2020, Paperback / softback, Leidėjas: Peter Lang AG, ISBN-13: 9783631816349)
Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors....Daugiau...
Serija: Forschungsergebnisse Der Wirtschaftsuniversitaet Wien
(Išleidimo metai: 29-Jan-2021, Paperback / softback, Leidėjas: Peter Lang AG, ISBN-13: 9783631843932)
Die Publikation untersucht den Zusammenhang zwischen Risiko und Finanzierungsstruktur - mit den Komponenten Fremdkapitalquote, Kreditmarge und Laufzeit des Fremdkapitals - bei Internationalen Projektfinanzierungen....Daugiau...
(Išleidimo metai: 19-Dec-2019, Paperback / softback, Leidėjas: Peter Lang AG, ISBN-13: 9783631803851)
The authors attempt to bring current issues in services management and different approaches in the field of social sciences together. This book deals with topics such as emotional interactions in the service environment, innovative approaches and...Daugiau...
(Išleidimo metai: 19-Dec-2019, Paperback / softback, Leidėjas: Peter Lang AG, ISBN-13: 9783631803424)
The information age is currently characterized by an acceleration in the production and consumption of information, which has a massive impact on social life. Thus, even in the social sciences, conventional approaches must be abandoned, and new on...Daugiau...
(Išleidimo metai: 30-Oct-2019, Paperback / softback, Leidėjas: Peter Lang AG, ISBN-13: 9783631802519)
To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions...Daugiau...
(Išleidimo metai: 28-Nov-2018, Paperback / softback, Leidėjas: Peter Lang AG, ISBN-13: 9783631766750)
The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at...Daugiau...
